Backed by i13 Ventures
Traditional approaches are failing your Team
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Senior Time Bottleneck
Partners & Directors spend high allocation time leading meetings and coaching internally when they could be driving more Business Development leading to reduced revenues opportunity.
Inconsistent Coaching
Coaching quality and cost varies widely, lacks measurement, and isn’t scalable leading to uneven Talent pipeline and poor ROI on Learning and Development investment.
Technical Experts need People Skills
Industry specialists with deep knowledge but limited EQ and client-relationship abilities.
Remote Work Impacting Coaching Effectiveness
Loss of in-person development opportunities and diminished relationship building in hybrid/remote environments hampering the effectiveness of traditional coaching approaches.
Balancing Specialism with Generalistist Skills
Creating "all-rounders" in an environment increasingly demanding deep specialists creates tension in development pathways and coaching frameworks.
Lack of Preparation for Leadership Transition
Technical specialists struggle to make the leap from individual contributors to people leaders, creating a gap in the leadership pipeline and challenging succession planning efforts.
The Coaching Solution for Top Performers
On-Demand. Safe Space. Personalised to each Individual.
Video Showcase
See MAX in Action
Watch how Max transforms your daily performance.
Before and After
Benefits Across the Board
See how Max transforms performance development.
Before MAX
Coaching Access
Coaching is ad-hoc and inconsistent
Leadership Time
Leaders spend hours coaching, hindering Business Development
Skill Development
Specialists have gaps in EQ and presence
Event Preparation
Pressure affects optimal pitch delivery
Reflection & Learning
Learning depends on ad-hoc feedback
Growth Pathways
Development is fragmented and directionless
ROI Measurement
No clear data on progress or coaching ROI
Culture & Confidence
Mistakes happen in front of clients
After MAX
Coaching Access
Always-on, consistent, personalised and scalable
Leadership Time
Leaders focus on high-value work; Max assists coaching
Skill Development
Roleplays build skills and confidence
Event Preparation
Performance Techniques ensure composed delivery
Reflection & Learning
AI Journaling drives reflection and awareness
Growth Pathways
Tailored pathways align with firm frameworks
ROI Measurement
Dashboards track skills, engagement and ROI
Culture & Confidence
Employees are prepped for various scenarios
Intelligence Tools for
Integrated Coaching
Always Available. Patient. Insightful.
Emotional-Intelligence Coaching
Max helps consultants stay composed, empathetic and persuasive under pressure.
Receive adaptive feedback on tone, body language cues and emotional framing — building calm confidence that clients feel.
Progress Analytics Dashboard
Track growth in communication skill, confidence and emotional regulation.
Visualise progress over time, identify recurring blind spots and translate soft-skill improvement into measurable outcomes.
On-Demand, Always-Available Coaching
Access Max anytime — before a pitch, meeting, or performance review.
Your private space to rehearse, reset, or reflect — no scheduling, no judgement.
Personalised Development Pathways
Max designs adaptive learning journeys based on your goals, habits, and session data.
Receive curated practice sequences and micro-exercises aligned to your career path and growth priorities.
Customisation for Company Frameworks
Integrate your firm’s proprietary communication models, coaching guides, or competency frameworks.
Max adapts its simulations, feedback, and analytics to reflect your organisation’s exact language and standards.
Team Insights & Learning Intelligence
Gain aggregated, privacy-safe insights across teams.
Spot trends in confidence, composure and communication quality — helping Learning and Development Leaders target support where it matters most.
Ready, Set, Flow
Safe space practice with Intelligent feedback loop
STEP 1
Individual converses with Max
STEP 2
Max recommends exercises
STEP 3
Individual practices and receives feedback
STEP 4
Rinse & Repeat
OUTCOME
Consultants Who Present, Persuade and Perform.
Why AI Coaching?
The ROI on Coaching is proven, and now... it's scalable
Solutions for every Professional
For Consultancy
Empower consultants to rehearse client conversations, sharpen emotional intelligence and deliver confidently — even under partner-level pressure.
For Legal
Help lawyers manage courtroom and client stress through guided visualisation, composure training and AI-assisted communication practice.
For Tech
Turn technically brilliant experts into confident communicators. Build presentation fluency, clarity, and influence for stakeholder meetings.
For Financial Services
Support advisors and analysts in staying calm, credible, and emotionally steady during high-stakes negotiations or client calls
For Healthcare
Equip clinicians and teams with tools to regulate stress, improve bedside communication and maintain empathy under pressure.
Everything you need to know about Superself Max — the AI Coaching Assistant for Top Performers.
Ready to Transform Your Teams Performance
See how Max can drive measurable performance improvements across your organisation while freeing your senior talent to focus on high-value activities.
